You just figured out who to call next, picked up the phone, dialed the number, and now you have to wait through their message to leave your’s. Its a big time drain that does not provide a big return on the investment of your time.
Many agents simply don’t leave a message because of the lack of response.
Dialing systems almost always have some functionality to “automatically” leave a message, allowing you to move on to the next call. But these messages cannot be personal and for that reason don’t get many call backs.
So here are the 7 secrets to help you improve your success with voicemail:
- Give a Hint to Create Interest – Don’t go into an entire spiel about why they should call you back, think about how your service benefits your prospects and give them a quick hint and then your name and number. Something along the lines of “I specialize in _____ insurance and can save you money with one of the 12 carriers I work with…”
- Be prepared! No ums, like, etc. – Use a script or know exactly what y
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ou are going to say to avoid this mistake.
- Present the benefits to the customer – speak of ideas or results. This is an either or from item 1 – if you have a specific metric on results (I save my customers an average of $500 a year) then use it.
- Be specific – especially with a time in which you will call back or give them a time-frame when you are available.
- Give numbers slowly and always repeat your phone number at the conclusion of the message.
- If it will be a brief message, tell them that up front and they are more inclined to listen – And I strongly recommend that your messages are brief – how do you feel when you get a long winded voicemail?
- Test, test and test – Your voicemail message is a part of your marketing campaign to your prospects and all good marketing campaigns test. So, write up two or three variations and see which ones get better results – just make sure you have a way to track back your messages to call backs.
So sit down and come up with a plan to improve your voicemail success using these proven techniques.